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LOHAS Market Research
Key Takeaways
- The Total Addressable Market (TAM) for the United States Lifestyle of Health and Sustainability (LOHAS) is estimated to be approximately $472.51 billion in 2022.
- The total addressable market (TAM) for the Lifestyle of Health and Sustainability (LOHAS) in the United States was $355 billion in 2019, up from $290 billion in 2008.
- In terms of the number of consumers, TAM for LOHAS in the United States grew from 19% of the total US adult population to nearly one-third in 2019. According to a recent report, the United States population patronizing the green market (environmentally friendly goods and services) was 78% in 2021.
Introduction
This research provides information on the United States' Lifestyle of Health and Sustainability (LOHAS) market. While, the report that contains the requested information is behind a paywall. The research team leveraged data from this paid source published in other sources (though not recent) to provide the Total Addressable Market (TAM) and growth rate, as well as statistics on the global LOHAS and its sectors like ethical food and fashion markets. Our findings are presented on slide two of the attached Google presentation. We have outlined the strategies used in completing this research in the research strategy section. Below are our research findings.
LOHAS Total Addressable Market and Growth in the United States
- The current (2022) United States Lifestyle of Health and Sustainability (LOHAS) total addressable market (TAM) is estimated to be approximately $472.51 billion.
- The total addressable market (TAM) for the Lifestyle of Health and Sustainability (LOHAS) in the United States was $355 billion in 2019, up from $290 billion in 2008.
- The market is predicted to grow at 10% per year.
- In terms of the number of consumers, TAM for LOHAS in the United States grew from 19% of the total US adult population to nearly one-third in 2019. According to a recent report, the United States population patronizing the green market (environmentally friendly goods and services) was 78% in 2021.
- Historically, TAM for LOHAS in the United States grew from 15% of the US adult population in 2005 to 19% in 2007.
Global LOHAS Market
- In 2019, TAM for global LOHAS was $546 billion.
- LOHAS market is segmented into six sectors: personal health (natural/organic food, personal care, supplements, etc.), alternative energy, green building (certified homes, energy Star appliances, etc.), alternative transportation (hybrids, diesel vehicles, electric vehicles, car-sharing, etc.), natural lifestyles (home furnishings, apparel, etc.), and ecotourism (travel spent on excursions in nature).
- The TAM for the global ethical food market in 2021 was $574.42 billion, up from $542.84 billion in 2020. It is expected to reach $727.86 billion by 2025.
- The global organic personal care and cosmetic products TAM is expected to grow from $33.40 billion in 2020 to $58.62 billion by 2031. The market is forecast to grow from 2022 to 2031 at a CAGR of 5.3%.
- The global ethical food market grew from 2020 to 2021 at a CAGR of 5.8%. Its growth is forecast to continue at a CAGR of 6% until 2025.
- The global ethical fashion TAM grew from $6,345.3 million in 2019 to $8,246 million in 2023, and it is forecast to reach $15,173 million in 2030 after recording $9,808 million in 2025.
- The TAM for global alternative energy was $1.3 billion in 2021 and is expected to hit $2.5 billion by 2030 at a CAGR of 6.1%.
- TAM for the global ecotourism market is expected to grow from $181.1 billion in 2019 to $333.8 billion by 2027. The market is forecast to grow from 2021 to 2027 at a CAGR of 14.3%.
Research Strategy
The research adopted multiple-step strategies in providing the requested information. First, we leveraged resources in the public domain, including government data sets, studies, reports, third-party research providers such as the Natural Marketing Institute (NMI), Research and Markets, Allied Market Report, and news networks such as Market Watch, Business Wire and PR Newswire, and leading data aggregator databases like Statista. The research team only uncovered a report by NMI that contains the requested information, but the report is behind a paywall.
Next, we tried to estimate a proxy for the market by summing up the TAM of its sectors. While we uncovered the TAM for some of its sectors, others are behind paywalls. Hence, we could not proceed to triangulate a proxy for the US or/and the global LOHAS market.
We then expanded the scope of our research to scouring through sources older than two years. The research team, through this strategy, uncovered sources with some data on the US LOHAS market (including TAM for 2019, percentage of US consumers, and growth rate) sourced from NMI reports. The research team leveraged these data points using a reversed CAGR calculator to estimate the current (2022) TAM for the US LOHAS market. We evaluated the current (2022) LOHAS TAM to be approximately $472.51 billion using $355 billion (2019 TAM) as the starting value, 10% as the CAGR, and three years (2019 to 2022) as the period — We assumed the growth rate for the market to be constant during this period (2020 to 2022). However, we could not estimate the current TAM for the global market due to limited information. We took a screenshot of the CAGR calculator for easy reference and is presented in this Google document.
Note: Information on the global LOHAS market sectors is provided in this report as publicly available. Specifics on the US market segmentation are largely behind paywalls.